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[intro] [philosophy of web design]

Here is a sampling of web sites I have developed, along with the criteria behind their development.

Colson White
www.colsonwhite.co.nz
How does an accounting firm differentiate itself when everyone thinks that all "beanies" are pretty much the same? With a unique set of guarantees and services, backed up with a web site that clearly outlines this uniqueness. My biggest challenge with the Colson White web site was the amount of information that Colson White wanted to include. This required careful planning of the site structure and the often overlooked site navigation.
Client contact: Clyde Colson 09-414 5444
Shore Hi-Fi
www.shorehifi.co.nz
It's not easy running a hi-fi store, particularly when your store operates on a different philosophical basis from most other hi-fi outlets. My job was to reflect that Takapuna's Shore Hi-fi are different, with a philosophy that encompasses the musical aspects of hi-fi equipment. A smart, clear design that loads quickly supplied the perfect frame for displaying the qualities of Shore Hi-fi and their selected equipment.
Client contact: John Vivian 09-486 4494
McEwen & Company
www.mcewen.co.nz
New Zealand's largest publisher of weekly investment publications commissioned design&image to create online exposure. With a multi-level site that draws potential clients in with the offer of free issues (downloadable from the site), McEwen & Company now obtain more trialists through their site than through traditional marketing channels - at a fraction of the cost. Company Principal, David McEwen, says: "design&image have given us an attractive, modern yet functional site and we are extremely pleased at the boost it has given our business."
Client contact: David McEwen 09-379 5189
Soljak & Rosenfeldt
www.soljak.com
If you're in the PR industry, then you need a great looking web site. Having worked with design&image since he established his own company in 1992, Murray Soljak had no doubts that design&image had the right stuff for his web presence.
Client contact: Murray Soljak 025-979 996